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Cliffs Natural Resources Inc (CLF), Apple Inc. (AAPL): Every Portfolio Needs a “Game of Thrones”-Style Red Wedding

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I don’t watch Game of Thrones, but I have plenty of friends who were shocked with this past weekend’s Red Wedding episode.

Several popular characters perish, and I’m not about to play spoiler and tell you who they were. Spoiler alert: I don’t know who they are. Really. I told you that I don’t watch the show.

However, this got me to thinking about portfolio management. Just as fans grow attached to certain characters in their favorite shows — only to struggle with letting them go when they perish — investors go through the same process. That’s a problem, because people who form emotional ties with their investments wind up holding on to the stocks for longer than they should when things start to sour.

Every portfolio needs purging. Every collection of stocks needs to be weeded out.

Cliffs Natural Resources Inc (NYSE:CLF)

Let’s start with Cliffs Natural Resources Inc (NYSE:CLF). The iron-ore miner has shed more than half of its value this year. Commodity prices have been weakening, making it harder for the extractors to make the kind of money that they used to. When Cliffs reports quarterly results next month, it won’t be pretty. Analysts see Cliffs earning half as much as it did a year earlier on a double-digit dip in revenue.

Should investors have seen this kind of carnage coming? Absolutely. Cliffs Natural Resources Inc (NYSE:CLF) fell short of profit expectations every single quarter in 2012.

Quarter EPS Est. EPS Miss
Q1 2012 $1.10 $0.85 23%
Q2 2012 $1.77 $1.63 8%
Q3 2012 $1.05 $0.61 42%
Q4 2012 $0.53 $0.41 23%

Source: Thomson Reuters.

Why would investors be holding out hope for a strong 2013 when 2012 was a perpetual disappointment?

Apple Inc. (NASDAQ:AAPL) is another stock that has been spared for emotional reasons. The iPhone is cool. The iPad is great. Folks bought in when Apple was routinely posting double-digit growth, but how many of those bulls are aware that profitability is expected to take a double-digit percentage decline this fiscal year?

Personally, I’m not ready to slay Apple Inc. (NASDAQ:AAPL). I believe that it will create the new product categories that lift it out of this rut. However, the nearly 40% slide since peaking late last year hasn’t come as a surprise as Wall Street continues to lower its expectations on the consumer tech giant.

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