Citi Raises Macy’s (M) Price Target, Maintains Neutral Rating

Citi analyst Paul Lejuez raised his price target on Macy’s Inc. (NYSE:M) to $12 from $11 on May 29, citing improving sales trends and a stronger-than-expected first quarter. Lejuez maintained a Neutral rating on the stock, noting a balanced risk/reward profile in an uncertain retail environment. The adjustment follows a stronger-than-expected first quarter and encouraging commentary from company leadership.

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In a note to clients, Lejuez pointed out that sales trends improved throughout Q1 and have continued to strengthen in May. The company, during the latest earnings call, noted that consumer demand is holding up better than sentiment surveys might suggest a disconnect that could work in the retailer’s favor. Still, Lejuez cautioned that the broader environment remains unpredictable. “The backdrop is volatile, and while near-term performance is encouraging, it’s too early to call a lasting shift,” he wrote.

Citi’s revised target reflects a more favorable outlook on Macy’s recent operational momentum, but stops short of signaling a major bullish turn. Macy’s Inc. (NYSE:M), like many traditional retailers, continues to navigate a delicate balance between cautious consumers and evolving spending patterns. The updated target gives the company some breathing room, while the Neutral rating suggests Citi is keeping a close eye on whether recent progress is sustainable or temporary.

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