Citi Maintains Buy Rating on Netflix (NFLX) Stock

Netflix, Inc. (NASDAQ:NFLX) is one of the Best Fundamentally Strong Stocks to Buy Now. On May 13, Citi analyst Jason Bazinet maintained a “Buy” rating on the company’s stock, setting a price objective of $115.00. The analyst’s rating is backed by factors related to the company’s growth in ad-supported business and user engagement. Furthermore, the analyst pointed towards healthy weekly usage among ad-tier customers and the company’s plan to roll out the ad-supported service to additional countries.

Citi Maintains Buy Rating on Netflix (NFLX) Stock

Notably, this significantly expands the addressable audience despite expected reductions in monetization in some regions. Additionally, Bazinet noted Netflix, Inc. (NASDAQ:NFLX)’s innovation in advertising formats as well as AI tools for creators and advertisers. This can help expand ad inventory and improve the campaign effectiveness, added the analyst.

In a different release, JPMorgan reiterated an “Overweight” rating on the company’s stock with a price objective of $118. Notably, it is optimistic about Netflix, Inc. (NASDAQ:NFLX)’s reach, content strategy, and improved advertising technology.

Netflix, Inc. (NASDAQ:NFLX) offers entertainment services.

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