Citi Initiates Figma (FIG) With a Buy Rating, Here’s What You Need to Know

Figma, Inc. (NYSE:FIG) is one of the Most Promising New Technology Stocks to Buy According to Analysts. On June 17, Citi initiated Figma, Inc. (NYSE:FIG) with a Buy rating and a price target of $36.

​The firm noted that the market is underestimating the ability of Figma to monetize AI. This optimistic outlook comes despite rising competition from low cost AI native design tools. Citi believes fears over AI reducing paid seats are overblown. It expects those headwinds to be offset by higher-tier subscription upgrades, wider adoption among non-designers, and growing AI service consumption.

​The firm highlighted that their checks with large tech and financial services firms suggest stronger-than-expected early AI traction, with evidence of seat upgrades and increased usage of AI credit packs. Citi’s revenue forecasts for the company’s second quarter and fiscal 2026 are at 7% and 9% above consensus, respectively. Lastly, Citi estimates Figma’s total addressable market at around $25 billion today, potentially doubling to $50 billion by 2029.

Figma Inc. (NYSE:FIG) provides a browser-based platform for design, prototyping, and building digital experiences.

While we acknowledge the risk and potential of FIG as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than FIG and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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