Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Can Facebook Inc (FB) Profit From Google Inc (GOOG)’s Disloyalty?

Page 1 of 2

Lately, each time I open Google Inc (NASDAQ:GOOG) Reader I get this popup:

“Just a reminder

Reader will not be available after July 1, 2013. Please be sure to back up your data.”

This irks me to no end. I have come to lean heavily on Google Inc (NASDAQ:GOOG) Reader to help me develop story ideas and to keep abreast of timely business news. I have set up Reader to work for me in a way such that I don’t have to think too hard to use it. Much like breathing.

Google Inc (GOOG)

Yes, I know there are plenty of other RSS reading sites and applications, but for someone who doesn’t like change — I will admit going into a deep funk after Google once experimented with putting photos on its wonderfully un-distracting search page — this is a truly serious wrinkle in the fabric of my working world.

And I’m sure I’m not the only one dreading July 2.

But let’s not go deeper into the rabbit hole of my own OCD idiosyncrasies. Let’s examine how Google Inc (NASDAQ:GOOG)’s treacherous — sorry, I mean well thought out, I’m sure — business decision could affect other companies in the information dispersal biz.

Still struggling to fulfill its IPO promise
As if Facebook Inc (NASDAQ:FB) isn’t already the pervasively invasive 900-pound gorilla of our social media-driven world, it is now, according to reporting from The Wall Street Journal, working on a mobile visually formatted news aggregation service it calls … Reader.

Facebook Inc (NASDAQ:FB) founder and CEO Mark Zuckerberg proclaimed last March at the launch of Facebook’s redesigned News Feed that Facebook Inc (NASDAQ:FB) will be “the best personalized newspaper in the world.” That still remains to be seen, of course, but the news aggregation vacuum left behind when Google Reader goes six feet under could be filled by an aspiring Facebook service.

But how could Facebook Inc (NASDAQ:FB) make news aggregation pay enough to help boost its stock price, which is currently only two-thirds that of its IPO price from a year ago?

If a Facebook reader service was to skew what it presents to its users in response to their online connections, wouldn’t that make a user’s world smaller, not larger? And what good would that do for a user — such as myself — who wants to concentrate on the things he or she needs to know, not what Facebook Inc (NASDAQ:FB) wants us to know?

Page 1 of 2