Can E Commerce China Dangdang Inc (ADR) (DANG) Keep It Up?

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LightInTheBox is based out of China, but more than 80% of its sales are to Europe and North America. Vipshop Holdings Ltd – ADR (NYSE:VIPS) runs a popular flash sales website where higher margins are possible. However, since Dangdang is no longer the only China-based company with an e-tail bent to be publicly traded, it better get used to being pitted against the faster-growing and profitable LightInTheBox and Vipshop.

Dangdang is doing all of the right things by continuing to grow and with net margins improving. Now it needs to put it all together and give the market the profitable company that growth investors want to invest in these days.

The article Can Dangdang Keep It Up? originally appeared on Fool.com is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz owns shares of LightInThe Box Holding. The Motley Fool has no position in any of the stocks mentioned.

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