C.R. Bard, Inc. (BCR), Rochester Medical Corporation (ROCM) – Oncology and Urology Products: Double-Digit Future Growth Drivers

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Life-enhancing and innovative medical technology has been increasing in demand. Growing health problems — particularly in the area of vascular, oncology, and urology — have compelled many pharmaceutical companies to go back to their drawing boards and redesign their strategies to cater to this steepening trend. The demand for oncologist services is projected to grow by 48% till 2020. Similarly, the demand for urology services is expected to expand largely due to an aging population.

C.R. Bard, Inc. (NYSE:BCR) is one such company that has been rigorously working in this area.

The company is one of the leading manufacturers and suppliers of medical, surgical, diagnostic and patient care devices. According to Global Information, it has a market share of 27% in the global biopsy devices market.

Source: Global Information.

Historic performance

The company’s revenues have continuously increased in the past five years. Although the rate of growth of revenues plunged in 2009 and 2012, it was still positive. In 2009, net sales of urology products decreased compared to the prior year due to declines in continence and urological specialty products. Also, the U.S. distributors reduced their inventory levels of the company’s products in this category, which also contributed to the decrease in the rate of sales growth. However, the company was able to report an increase in its operating margin by effectively cutting down on its cost of sales, research and development, and marketing, selling and administrative expenses by 0.9%, 1% and 2%, respectively.

Source: Company 10-K.

Though the company’s top line growth was good enough in 2011, the operating margin and EPS fell drastically as the costs and expenses rose to 82.4% of sales from 73.6% in 2010. The major reason behind this increase was that other expenses had shot up by 8.5% of sales. This included charges related to legal settlements and commitments of $246.5 million, charges for the impairment of Greek bonds of $11.5 million, and net restructuring costs of $7.8 million. These were all one-time expenses as the company’s operating margin reverted to its normal level in 2012. Net sales in 2012 and 2011 were seriously affected by the discontinuation of sales of a bulking continence product and a decline in sales of surgical continence products.

High leverage

Source: Company 10-K.

In 2010, the company issued senior unstructured notes of $750 million. The money was primarily used to finance the acquisition of in-process R&D, the acquisition of businesses, products, and technologies. The funds were also partially used to the finance the share repurchases made by the company which was the highest in 2010, i.e. 1.07 billion.

Acquisition of Rochester

As part of its long-term growth strategy through acquisitions, C.R. Bard, Inc. (NYSE:BCR) has recently acquired Rochester Medical Corporation (NASDAQ:ROCM) in order to strengthen its urology segment. Rochester is a leading developer and supplier of silicone urinary incontinence and urine drainage products. The acquisition is a perfect match for Bard and strengthens the company footprint in the global urology home care market of $930 million.

The combination of the two companies places C.R. Bard, Inc. (NYSE:BCR) in a stronger position to cater to the rising demand where it is estimated that 1.1 billion people will be facing some form of lower urinary tract or bladder outlet obstruction by 2018.

Rochester Medical Corporation (NASDAQ:ROCM) adds a unique product, Magic 3 intermittent self catheters, to C.R. Bard, Inc. (NYSE:BCR)’s product line. On average, a patient needs to catheterize 2,000 times per year. With the increasingly aging population, this could mean big numbers for Bard in the coming years. Rochester Medical Corporation (NASDAQ:ROCM) is also the market leader in the $130 million global male external catheters market.

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