BTIG Hikes Booking’s (BKNG) Price Target to $6,250 on Stronger Travel Demand

Booking Holdings Inc. (NASDAQ:BKNG) is one of the top 10 picks from Harvard University’s stock portfolio. The Harvard Management Company increased its position in Booking Holdings by approximately 90%, which accounted for 15% of the total weight.

On June 20, BTIG analyst Jake Fuller reiterated a Buy rating on Booking Holdings (NASDAQ:BKNG), raising the price target from $5,500 to $6,250.

His optimistic view is based on stronger-than-expected reservation volumes and an acceleration in growth in recent months. Fuller believes this momentum increases the likelihood that Booking will outperform its second-quarter guidance, particularly on room night growth and earnings per share. His revised projections now sit above current consensus estimates.

BTIG Hikes Booking's (BKNG) Price Target to $6,250 on Stronger Travel Demand

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The analyst also points to Booking’s valuation as favorable, especially when compared to peers in the large-cap internet sector. He sees the company not only as a key player in the online travel space but increasingly as part of the broader category of internet-driven growth businesses. Fuller’s view suggests continued upside supported by strong fundamentals and consistent execution.

Separately, Booking Holdings announced the extension of Booking.com’s commercial partnership with Etraveli Group for another eight years. This partnership, which was originally launched in 2019 and is live in 57 countries, aims to further expand this platform globally.

Booking CEO Glenn Fogel emphasized that the partnership helps the company push forward in offering a more flexible and intuitive travel service. Etraveli CEO Mathias Hedlund echoed that sentiment, highlighting the shared commitment to improving the end-to-end travel experience.

Booking Holdings (NASDAQ:BKNG) is one of the world’s leading providers of online travel and related services. It commands several successful consumer-facing brands, including Booking.com, Priceline, Agoda, KAYAK, and OpenTable.

While we acknowledge the potential of BKNG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.