Booking Holdings Inc. (BKNG): ChatGPT Partnership Embraces Change

Booking Holdings Inc. (NASDAQ:BKNG) is one of the companies that are pertinent to the discussion about The Future of Artificial Intelligence: 10 Predictions for 10 Industries.

In July, Mark Cuban, the billionaire American businessman and television personality, told Fortune magazine that AI fluency would be a baseline skill in the near-future. To be a successful entrepreneur, he added, business owners needed to know how to work with AI agents to make their businesses more efficient and cut costs. Cuban said he sees a reality where AI will be a baseline skill like email or Excel in five years time. The billionaire further added that how businesses leveraged AI technology would dictate their success moving forward. He predicted that in 10 years, more people would be working for themselves with the help of AI assistants, which would turn solo founders into full teams.

Booking Holdings Inc. (BKNG): ChatGPT Partnership Embraces Change

Companies like Booking Holdings Inc. (NASDAQ:BKNG), which provides travel and restaurant online reservation and related services worldwide, have anticipated these trends, and are ahead of the curve when it comes to AI adoption. Per latest reports by news platform BBC, Booking Holdings has partnered with OpenAI, which owns ChatGPT, to allow travel planners to do more through the popular AI chatbot. A recent survey by ABTA, a travel association based in the UK, found out that around 8% of travellers were using AI to plan their holidays – up from 4% last year – with younger holidaymakers more likely to use the technology when planning their trips.

While we acknowledge the potential of BKNG to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than BKNG and that has 100x upside potential, check out our report about this cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.