Booking Holdings Inc. (BKNG) Bets on AI to Fuel Next Phase of Travel Innovation

We recently compiled a list of the 13 Best Major Stocks to Invest in Now. Booking Holdings Inc. stands second on our list.

Booking Holdings Inc. (NASDAQ:BKNG), the parent company of Booking.com, Priceline, Agoda, Kayak, and OpenTable, reported strong Q2 2025 results, with revenue up 16% year-over-year to $6.8 billion and adjusted EBITDA rising 28% to $2.4 billion. Room nights grew 8%, and gross bookings increased 13% to $46.7 billion, driven largely by international demand, particularly from affluent Asian travelers. Alternative accommodations saw faster growth than overall room nights, now accounting for 37% of total bookings, supported by an 8% increase in listings to 8.4 million. Mobile bookings also surpassed 50% of total reservations, reflecting growing user preference for direct digital engagement.

To maintain momentum, Booking Holdings Inc. (NASDAQ:BKNG) is investing heavily in AI and technology to personalize and streamline travel planning. Initiatives include a voice-enabled assistant for Priceline, AI tools for Kayak.ai, and automated customer service agents for OpenTable. These tools are aimed at enhancing user experience and reducing reliance on third-party channels. Despite a slowdown in U.S. travel spending, the corporation continues to perform well in European and Asian markets, supported by direct booking and social media strategies.

Booking Holdings Inc. (BKNG) Bets on AI to Fuel Next Phase of Travel Innovation

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Looking forward, Booking Holdings Inc. (NASDAQ:BKNG) expects a modest deceleration in Q3, with projected revenue growth of 7–9% and room nights up 3.5–5.5%, citing macroeconomic and geopolitical headwinds. However, the business raised its full-year guidance, anticipating low double-digit revenue growth and mid-teens EBITDA gains, driven by strong alternative accommodation performance and its integrated “connected trip” strategy.

While we acknowledge the risk and potential of BKNG as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than BKNG and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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