BofA Says Apple’s (AAPL) New Siri Strategy Could Strengthen its AI Position

Apple Inc. (NASDAQ:AAPL) is included among Billionaire Mario Gabelli’s Top 12 Dividend Stocks.

BofA Says Apple’s (AAPL) New Siri Strategy Could Strengthen its AI Position

On June 22, BofA maintained its Buy rating on Apple Inc. (NASDAQ:AAPL). It also reiterated a $380 price target on the shares. The firm believes Apple’s WWDC announcement marks “a material positive reset of its AI strategy,” a development it says is being “underappreciated.”According to the analyst, the repositioning of Siri as a context-aware, multimodal, cross-app assistant integrated throughout the Apple ecosystem is “strategically important.” The firm noted that Siri AI can take advantage of Apple’s unique access to device context, app functionality, screen activity, and private user data in ways that generic AI assistants may find difficult to match.

In other news, Reuters reported on June 18 that Apple has agreed to work with Intel to design and manufacture its chips in the United States, according to President Donald Trump. If completed, the partnership would represent a significant step forward for Intel as it works to strengthen its manufacturing business.

An agreement with Apple would provide Intel with steady demand from one of the world’s largest consumer electronics companies. It could also help improve Intel’s standing in the contract chip manufacturing market as it seeks to narrow the gap with Taiwan Semiconductor Manufacturing Company (TSMC), the industry’s largest contract chipmaker.

Apple Inc. (NASDAQ:AAPL) designs, manufactures, and markets consumer electronics, software, and online services. Its best-known products include the iPhone, Mac, and iPad. The company generates revenue through hardware sales, digital content distribution, subscription services, and accessories.

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