BofA Raises Viking Holdings (VIK) PT to $80 Following Surge in Cruise Spending

Viking Holdings Ltd. (NYSE:VIK) is one of the best young stocks to buy and hold for 3 years. On January 12, Bank of America raised the firm’s price target on Viking Holdings to $80 from $70 with a Buy rating on the shares. According to BofA credit and debit card data, monthly cruise spending surged 10.5% year-over-year in December. Analysts noted that the cruise sector remains a significant outlier in the travel industry; while cruise demand stayed strong, broader travel spending declined by 1.9%, with airlines and hotels dropping 4.1% and 2.4%, respectively.

Earlier on December 15, Jefferies upgraded Viking Holdings from Hold to Buy, significantly raising the price target to $80 from $60. The firm based this decision on the company’s consistent growth, the high quality of its business model, and its advantageous position within the luxury travel market. For 2026, Jefferies anticipates that Viking Holdings will achieve industry-leading net yield growth of 5%, even as the company expands its capacity by low double digits.

Additionally, on December 12, Citi increased its price target for Viking Holdings to $85 from $74 and maintained its Buy rating. The firm observed that data from the cruise industry suggested either a slowdown in consumer demand or an increasingly crowded Caribbean supply market, and likely a mix of both. As a result, Citi expects cruise operators to provide more conservative financial outlooks during their upcoming Q4 2025 earnings reports.

Viking Holdings Ltd. (NYSE:VIK) engages in the passenger shipping and other forms of passenger transport in North America, the UK, and internationally. It operates through the River and Ocean segments.

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Disclosure: None. This article is originally published at Insider Monkey.