BofA Raises Netflix (NFLX) PT Ahead of Squid Game S3 Launch

On May 30, BofA raised the price target on Netflix, Inc. (NASDAQ:NFLX) from $1,175 to $1,490 and kept its Buy rating on the stock.

Jessica Reif Ehrlich from BofA Securities increased the price target on NFLX, citing the company’s dominant scale, strong subscriber growth, and expanding advertising and live content strategies to be major catalysts for its continued growth. Ehrlich mentioned that Netflix added nearly 19 million new subscribers during Q4 FY2024, highlighting strong adoption. The analyst said that the streaming giant captures more 18 to 34-year-olds than any U.S. broadcast or cable network.

BofA Raises PT on Netflix (NFLX) Ahead of Squid Game S3 Launch, Keeps Buy Rating

Ehrlich sees upside for Netflix, Inc. ahead of the return of three most-watched series, including Squid Game on June 27, Wednesday on August 6, and Stranger Things in the second half of the year. Netflix is set to launch new shows, continuing to bring unique content to subscribers. Ehrlich cited the second half of 2025 as the “content bonanza” for Netflix. The analyst also noted that Netflix’s ad-supported plan now reaches 94 million monthly active users, up from 70 million in November 2024.

Netflix, Inc. (NASDAQ:NFLX) is the world’s largest over-the-top media service (OTT) company that acquires, licenses, and produces content, including original programming. Available in over 190 countries, Netflix now offers live-streamed content on its platform.

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