BofA Maintains a Neutral Rating on Freshpet (FRPT) with an $80 Price Target

Freshpet, Inc. (NASDAQ:FRPT) is one of the 7 Heavily-Battered Consumer Stocks That Could Triple by 2027.

On March 24, 2026, BofA noted that shares of Freshpet, Inc. (NASDAQ:FRPT) were down intraday following news of The Farmer’s Dog’s first launch into retail. The firm said the launch could lead to potential share leakage given the expanded distribution opportunity and added that two consecutive competitor launches raise concerns about the company’s competitive moat. BofA maintained a Neutral rating and an $80 price target on the shares.

BofA Maintains a Neutral Rating on Freshpet (FRPT) with an $80 Price Target

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Earlier in the day, The Farmer’s Dog announced it will launch at retail for the first time with Walmart (WMT), bringing its personalized meal plan service to Walmart.com beginning in April. The company said the move will “dramatically expand access to human-grade nutrition,” referring to broader availability of its products to dog owners across the United States.

On March 23, 2026, Benchmark raised its price target on Freshpet, Inc. (NASDAQ:FRPT) to $93 from $90 and maintained a Buy rating after attending a sell-side analyst event at the company’s Commercial Center of Excellence in New Jersey. Benchmark said Freshpet is “extending its competitive moat,” pointing to confidence that newer entrants are not pressuring its position, and added it is raising FY26 and FY27 estimates based on a modest acceleration in volume trends.

Freshpet, Inc. (NASDAQ:FRPT) produces and sells natural fresh meals and treats for dogs and cats across North America and Europe.

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