For instance, a band matcher is something we’ll launch in the next couple of weeks. It’s the ability to envision what the band would look like on the ring by actually showing it.
We’ll show that in-store experience, and we’ll show you multiple number of bands that match an engagement setting, and allow the consumer to not just envision it in their imagination but see it real time. That’s somewhat disruptive. No one does that today at the level that we’ll bring it to the marketplace.
Relative to technology, we’re really continuing to push ourselves to interact with the consumer in the way they want to interact, and to be offering… kind of dimensionalize an experience in spite of the fact that it might be on an iPad.
The article 3 Things to Watch for as Retail Evolves originally appeared on Fool.com and is written by Austin Smith.
Austin Smith has no position in any stocks mentioned. The Motley Fool recommends Blue Nile.
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