Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

How BlackBerry Ltd (BBRY) Can Succeed Without Competing With Apple Inc. (AAPL): Ari Zoldan Ari Zoldan

BlackBerry Ltd (NASDAQ:BBRY) is not focusing on the consumer market as far its new phone, The Passport, is concerned, instead, the enterprise market seems to be the new targeted clientele.  On an interview with CNBC Ari Zoldan of Quantum Networks explained how this play potentially signals the revival of the once prominent smart phone manufacturer. He was joined by Lou Basenese of Disruptive Tech Research who didn’t see eye to eye with him on the matter.

Zoldan even called John Chen, BlackBerry Ltd (NASDAQ:BBRY)’s CEO, ‘super smart’ as far as his new policy of client refocus was concerned. He explained that this enables BlackBerry Ltd (NASDAQ:BBRY) to carve its own niche in the mobile phone market by offering services like improved security which other manufactures still haven’t capitalized on.

BlackBerry Ltd (NASDAQ:BBRY)

“[…] I think that you don’t need to be the number one, number two or number three dominant player in the marketplace. The wireless space is tremendous. You could be a really really good number four and I think that their focus is, it’s government, it’s enterprise, it’s security, it’s all the things that other manufacturers and head set players are not […],” said Zoldan.

Lou, however had completely opposite views on the future of BlackBerry Ltd (NASDAQ:BBRY). He compared the Blackberry to RadioShack Corporation (NYSE:RSH) a couple of times, which is a struggling electronics retail stores franchise.

Lou said that despite BlackBerry Ltd (NASDAQ:BBRY)’s turnaround from lows in December 2013 when the stock was trading at about $5.9 to yesterday’s closing bell price of $10.93, BlackBerry Ltd (NASDAQ:BBRY)’s ship is ultimately going to sink.

He added that the company’s last product Blackberry 10 was a flop and the company is desperately trying to say relevant in a business that might have sailed too far ahead from its line of sight.

However, if we do not compare Blackberry with the giants of  smart phone industry and take into account the company’s focus on security as its main selling feature, there is a good chance that the company will rebound. At $10.93, with possibility of a rally, it’s not a very expensive bet either.

Warren Buffett and BillionairesFree Report: Warren Buffett and 12 Billionaires Are Crazy About These 7 Stocks

Let Warren Buffett, David Einhorn, George Soros, and David Tepper WORK FOR YOU. If you want to beat the low cost index funds by an average of 6 percentage points per year look no further than Warren Buffett’s stock picks. That’s the margin Buffett’s stock picks outperformed the market since 2008. In this free report, Insider Monkey’s market beating research team identified 7 stocks Warren Buffett and 12 other billionaires are crazy about. CLICK HERE NOW for all the details.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.