BlackBerry Ltd. (BBRY) Spikes on Promising BB10 Talk from UK

Jefferies analyst Peter Misek noted last week in the initial couple days in the U.K. that “(s)ome stores had lineups out front with widespread sell outs of the white Z10 and limited stock of the black Z10,” he said in a note. “Also, our checks indicate that pre-orders in the UAE and Canada have had a solid start. While this is not the crux of our call, these initial data points could provide some relief as many thought that the Z10 was DOA.”

While it was believed that a large number of Z10 buyers would be loyal BlackBerry users, one analyst, Todd Coupland of CIBC, estimated from his research that nearly half of pre-orders from Canada are those who use other devices. “This was a surprise and a datapoint that will be watched closely in other regions,” he said in a note.

Despite the early positive feelings, Bernstein’s Ferragu held out some long-term skepticism about BlackBerry Limited (NASDAQ:BBRY). “We remain skeptical of BlackBerry’s ability to orchestrate a sustainable comeback. But we believe that a successful launch will increase the option value of credible positive outcomes like a stabilized niche positioning, the development of new business models, strategic partnerships or even an acquisition.”

What do you think? Have you given up on BlackBerry Limited (NASDAQ:BBRY)? Could you be converted into a believer if actual sales numbers impress? Can BlackBerry rally and become a viable “other” option as alternative to Apple Inc. (NASDAQ:AAPL) or Google Inc. (NASDAQ:GOOG) in the smartphone space? Let us know yoru thoughts in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

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