Birkenstock Holding plc (BIRK) Q1 FY26 Results Highlight B2B Strength and Margin Pressure

Birkenstock Holding plc (NYSE:BIRK) ranks among the most shorted stocks to buy according to analysts. Birkenstock Holding plc (NYSE:BIRK) revealed its Q1 FY26 financial results on February 12, posting an adjusted EPS of €0.27, exceeding analyst projections of €0.26 and showing a 50% rise year-over-year. On the other hand, the company’s adjusted gross profit margin fell by 290 basis points to 57.4%, owing to negative currency impacts and higher US tariffs.

Birkenstock Holding plc (BIRK) Q1 FY26 Results Highlight B2B Strength and Margin Pressure

With revenue rising 18% to €215 million, the company’s B2B channel showed noteworthy growth. Birkenstock’s B2B channel experienced particularly significant development, boosting revenue by 18% to €215 million. Meanwhile, direct-to-consumer (DTC) revenue climbed by a somewhat mild 4% to €186 million, all while DTC penetration jumped by 300 basis points to 46%.

During the earnings call, CEO Oliver Reichert highlighted the company’s emphasis on full-price selling, which is still “very high, over 90%.” With the opening of nine more stores in Q1, the company is also expanding its retail footprint.

Birkenstock Holding plc (NYSE:BIRK) is a holding company for the global footwear brand Birkenstock, which is well-known for its closed-toe shoes, sandals with anatomical footbeds, skincare products, and accessories.

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