BILL Holdings, Inc. (BILL) Turns to AI to Enhance Accounting amid go-to Market Strategy

BILL Holdings Inc. (NYSE:BILL) is one of the tech stocks to sell right now, according to Cathie Wood. In Q3 2025, ARK Investment Management held 151,654 shares of BILL Holdings Inc. (NYSE:BILL) worth $8 million, but by year‑end, it had fully exited the position.

The stock is down about 19% year to date, underperforming the S&P 500, which is down about 3%. On March 3 at the Morgan Stanley Technology, Media & Telecom Conference 2026, CEO Rene Lacerte outlined the company’s strategic direction as it pursues growth opportunities.

BILL Holdings Inc. (NYSE:BILL) has begun leveraging artificial intelligence solutions to reduce manual work for accountants and enhance strategic business roles. It has already started leveraging AI tools like W-9 and Invoice coding agents to reduce manual data entry. The Bill assistants have also improved self-service usage from 13% to over 40%

In addition, the company is eyeing strategic partnerships with other firms, such as NetSuite, as it seeks to enhance its market capabilities. Bill Holdings is also pivoting towards a go-to-market strategy as it seeks to move upmarket to cater to the largest businesses with specific product portfolios. The company will also target small- and mid-market companies with a capacity to handle revenues from a few million to a hundred million dollars.

BILL Holdings, Inc. (NYSE:BILL) provides cloud-based, AI-enabled financial software that automates back-office operations for small and mid-sized businesses (SMBs). Its platform simplifies accounts payable, accounts receivable, spend management, and expense reporting, allowing businesses to digitize workflows, manage cash flow, and integrate with accounting software.

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