Bet365 Owners Would Consider $11.3 Billion Offer Amid Speculation of Potential Sale

The Coates family, who own Bet365, are reportedly considering their options with regard to the sale of the business, which is valued at an astonishing $11.3 billion. Among the potential avenues for the online gambling behemoth are moves to float it on the US stock exchange as well as a full or partial sale.

The British gambling company was formed in 2000 and as of 2020, employed 4000, won the SBC Bookmaker of the Year Award in 2024, and is hugely popular worldwide. Bet365 is considered a pioneer in the internet gambling market, and after regulatory changes, has gone on to operate in 13 US states, further boosting its value and reach.

As far as online betting apps are concerned, Bet365 is a leader in the field, and if you want to check out what they have to offer, why not start by making the most of this Bet365 bonus code, which will help make any potential wager as close to risk-free as possible.

Moves to entice potential American investment and perhaps even offers have been ongoing, with the company’s decision to pull out of the Chinese market being a prominent example of these actions.

Director of the gambling consultancy Regulus Partners touched upon this with comments he made in May, where he stated.

“It would be very difficult to have China exposure given the level of scrutiny that might be applied in the US, and why would you have a football club attached, that’s a family legacy,”

The reference to ownership of a football club relates to EFL Championship side Stoke City, which was transferred by the head of the Coates family, Denise, to her brother John. Further to their aims to consolidate their holding in the US, Bet365 also joined the Sports Betting Alliance.

The coalition of betting companies in America includes the cream of the crop, DraftKings, FanDuel, BetMGM and Fanatics, and Bet365 are the first new additions to the group since 2021.

SBA president Jeremy Kudon welcomed the company, stating,

“We’re thrilled to welcome bet365 to the Sports Betting Alliance,”

“bet365 shares the SBA’s commitment to a regulated, transparent and sustainable U.S. online gaming market. Together, we’ll continue fighting for more states to swap their dangerous and unregulated sports betting and iGaming products for regulated, consumer-protected legal platforms.”

Sports betting is thriving in the US, and Missouri will become the 14th state to legalize the pastime in the US later this year. Bet365 have accordingly partnered with the St. Louis Cardinals in lieu of making an impact in the region.

CEO Denise Coates holds 58% of Bet365, which is said to be worth in the region of $6 billion.

They launched in Illinois and Tennessee in March and have their North American headquarters in Denver, Colorado, and it very much feels as if the sky’s the limit. One can well imagine a scenario in which a strong offer, full or partial, comes in that the Coates family would have to seriously consider.