Bell Media Partners with Magna for Autonomous Vehicle Advertising in Toronto

On Thursday, BCE Inc. (NYSE:BCE), more commonly known as Bell Media, announced a collaboration with Magna to introduce innovative out-of-home/OOH advertising opportunities in Toronto.

Astral, which is a division of Bell Media and Canada’s leading OOH advertising solutions provider, will offer exclusive advertising placements on the vehicles that participate in Magna’s recently launched City Delivery pilot program.

A long-distance telecommunications tower looming large against a dawn sky.

The offering provides advertisers with access to a dynamic and highly visible emerging goods delivery platform. Magna’s City Delivery pilot program involves small and autonomous electric delivery vehicles operating at low speeds on public roads in designated areas of Toronto. The collaboration with Magna emphasizes that the autonomous delivery vehicles present a unique canvas for creativity in Canadian advertising.

The program is being conducted under the Province of Ontario’s Automated Vehicle Pilot Program and is designed to help reduce delivery costs, increase road safety, and lower CO2 emissions. Beyond the advertising aspect, the City Delivery program also incorporates a data partnership with Environics Analytics, which is a Bell Canada company. Magna’s electric autonomous delivery vehicles will be optimally routed on city streets, in part, by utilizing Environics Analytics’ MobileScapes.

BCE Inc. (NYSE:BCE) is a communications company that provides wireless, wireline, internet, streaming services, and TV services to residential, business, and wholesale customers in Canada. Magna is a global mobility technology company that designs, engineers, and manufactures a range of automotive systems.

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Disclosure: None. This article is originally published at Insider Monkey.