Bebe Stores, Inc. (BEBE): Prentice Capital Steaming Over Company’s “Abysmal” Performance

Page 5 of 8 SEC Filing

 

ThisSchedule 13D is being filed
by Prentice Capital Management, LP (“Prentice Capital Management”), Prentice Capital Long/Short Equity Fund,
LP (“PC Fund”) and Michael Zimmerman (“Mr. Zimmerman” and together with Prentice Capital
Management and PC Fund, the “Reporting Persons”), relating to the Common Stock, par value $0.001 per share
(the “Common Stock”), of Bebe Stores, Inc. (the “Issuer”).

 

The Reporting Persons
are making this single, joint filing because they may be deemed to constitute a “group” within the meaning of Section
13(d)(3) of the Securities Exchange Act of 1934, as amended.

Prentice Capital Management
and Mr. Zimmerman had previously filed their beneficial ownership on Schedule 13G, and this Schedule 13D supersedes such Schedule
13G.

Item 1. Security and Issuer

 

This statement on Schedule
13D relates to the Common Stock. The Issuer’s principal executive office is located at 400 Valley Drive, Brisbane, CA 94005.

Item 2. Identity and Background

(a) This statement is filed on behalf of the Reporting Persons.

(b) The address of the principal business office of each of the
Reporting Persons is 100 West Putnam Avenue-Slagle House, Greenwich, CT 06830.

(c) The principal business of Prentice Capital Management is to
serve as investment manager to certain investment funds and manage investments for certain entities in managed accounts and other
entities with respect to which it has voting and dispositive authority, including PC Fund which owns the shares of Common Stock
reported herein. The principal business of PC Fund is to acquire, hold and dispose of public company equity securities. The principal
business of Mr. Zimmerman is to act as the Managing Member of (i) the general partner of Prentice Capital Management and certain
of its related entities and (ii) the general partner of certain investment funds, including PC Fund.  As such, Mr. Zimmerman
may be deemed to control Prentice Capital Management and PC Fund and therefore may be deemed to be the beneficial owner of the
shares of Common Stock reported in this Schedule 13D.

(d) Neither the Reporting Persons nor any of its executive officers
has, during the last five years, been convicted in a criminal proceeding.

(e) Neither the Reporting Persons nor any of its executive officers
has, during the last five years, been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction
and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting
or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.

(f) Prentice Capital Management is a Delaware limited partnership.  PC
Fund is a Delaware limited partnership. Mr. Zimmerman is a United States citizen.

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