Bath & Body Works Makes Nike Executive Its New CEO

On May 19, Bath & Body Works, Inc. (NYSE:BBWI) announced the immediate replacement of its CEO, Gina Boswell, with Daniel Heaf. He was recently Nike’s chief strategy and transformation officer until the elimination of his role by Nike’s new CEO, Elliott Hill.

Why Bath and Body Works Inc. (BBWI) Skyrocketed On Monday?

A female customer browsing a variety of body care products in a retail store.

Bath & Body Works, Inc. (NYSE:BBWI) now has a second new CEO in less than 3 years. Boswell came over to Bath & Body Works, Inc. (NYSE:BBWI) in December 2022 from consumer products giant Unilever.

She steered the company to profitability amid the pandemic, bolstering its position in the scented lotions and soaps category. The company announced that she was set to undergo surgery in March, taking a leave of absence lasting “several weeks.”

The new CEO of Bath & Body Works, Inc. (NYSE:BBWI) met with top executives on Sunday and will be introduced to the company on Monday. Since a significant portion of the company’s supply chain is concentrated in North America, it is uniquely shielded from Trump’s tariffs and is looking for expansion and acceleration.

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