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Barnes & Noble, Inc. (BKS) – Chairman’s Buying, Should You?

Barnes & Noble, Inc. (NYSE:BKS) on Feb. 25 announced that the company’s chairman, Leonard Riggio, had informed the board of his intention to purchase Barnes & Noble’s retail business assets. Leonard Riggio is the founder of Barnes & Noble and also its largest stockholder with approximately 30% of the stocks in the company.

Barnes & Noble, Inc. (NYSE:BKS)The Offer From the Chairman

In a 13-D SEC filing, the company said that the assets of the retail business would include Barnes & Noble Booksellers, Inc. and Thus, most notably, the purchase would exclude NOOK Media LLC. Nook Media is a subsidiary of Barnes & Noble, Inc. (NYSE:BKS) and is in the business of digital reading and digital education markets. Nook is an electric book reader and used the Android platform for software. Nook is effectively competing with, Inc. (NASDAQ:AMZN)’s Kindle and Apple Inc. (NASDAQ:AAPL)’s iPhone and iPad.

What the chairman is effectively trying to do is separate the company’s book (hard-copy) business from its e-book business. Nook was launched in the US in November 2009. However, after receiving a lukewarm response and stiff competition, the company had to slash its prices within the first six months. In January 2013, the company announced that its sales had fallen and the company had not been able to capitalize on the holiday season as it had foreseen. Specifically Nook’s sales, which include e-readers, tablets, digital content and accessories had fallen by 12.6%.

Nook Media LLC

Interestingly, as recently as in April 2012, Microsoft Corporation (NASDAQ:MSFT) had invested $300 million in NOOK Media for an approximately 17.6% equity stake. This gave Nook a valuation of $1.7 billion and meant Nook was actually valued more than Barnes & Noble, although it was only a subsidiary. This seemed an effort on Microsoft’s part to invest in a competitor of Amazon and make Nook a Windows 8 compatible device. For Barnes & Noble, Inc. (NYSE:BKS), this deal seemed very good as it would have access to the resources of a firm as big as Microsoft and may be able to compete more effectively in marketing and R&D with its big competitors such as Amazon and Apple. However, looking at Nook’s recent numbers, this strategy has clearly not worked for the company. In fact, there is a very good possibility that migrating to the Windows 8 platform may have worked against Nook, as Android is deemed much more user friendly and in demand.

However, the potential appeal for Nook does not seem to have gone down yet, as Pearson, a British publishing and education company, acquired a 5% stake in Nook Media for $89.5 million on Dec. 28 2012. Thus, although Nook’s numbers have been consistently failing expectations, both Microsoft and Pearson feel that it can turn things around. Pearson’s reason for investment seems to be to leverage Nook’s reach to students and earn revenues by selling education content digitally.

Valuation Concerns

So why is Chairman Leonard Riggio looking to buy out only the retail business of the firm?

The market value of Barnes and Noble as of Feb. 26 was around $900 million. This is much less than the valuation of Nook Media itself. Clearly, a spinoff of the digital business from the parent company would unlock a lot of value for the investors, and the company has also announced plans to do the same. At this point of time, the true value of the retail business is any body’s guess because the company’s share is actually reflecting the interlocked value of both businesses. It is also not easily possible to separately value both businesses, as the total value is much less than the value of one business. And it is this confusion that Leonard Riggio is looking to take advantage of.