BARK, Inc. (NYSE:BARK) Q3 2024 Earnings Call Transcript

Matt Meeker: Maybe just to add a point or two to that as well, Zahir, we also bring to this a couple of unique advantages, and one of those we’ve already got in motion here, which is we are sending out millions of BARK boxes every month to people and their dogs. And starting in November, we started to preview this new line of treats in every BarkBox and with one-ounce sample packages. That continues today. That will continue through next month and through the launch. And so, we’re also creating habit in millions of homes, which is, again, a really unique advantage. That should give us a leg up and have people looking for the replenishment on shelf at their favorite retailers. In addition, we get to be cost competitive right out of the gate.

If we were a startup company doing our first deal in a big retailer with treats, we probably wouldn’t have significant volume and we’d have higher costs and maybe be pressured on price. But being one of the largest treat companies in the U.S. by revenue today, it allows us to come out of the gate really strong with great buying power, price it really appropriately, have good margins from right there. And so, we’re not fighting on winning battle as a new brand. We’re a recognized brand with a lot of trial already in the market at a really competitive price point.

Keith Devas: Got it. Thank you, great color.

Operator: This will conclude BARK’s third quarter fiscal 2024 earnings conference call. Thank you all for joining us today. You may now disconnect.