Baird Upgrades Wix.com (WIX) Stock, Cuts PT

On May 23, Baird analyst Vikram Kesavabhotla upped Wix.com Ltd. (NASDAQ:WIX)’s stock from “Neutral” to an “Outperform,” but reduced the price objective to $190 from the prior target of $215.

The analyst noted a favourable outlook on the company, noting that Wix.com Ltd. (NASDAQ:WIX)’s product offerings have become significantly compelling, contributing to the decision to take an optimistic stance.

Furthermore, the analyst noted the attractiveness of the long-term drivers related to the company’s investment case.  The recent sell-off has created a strong entry point for investors to invest in Wix.com Ltd. (NASDAQ:WIX), which the analyst believes is a high-quality business that possesses an improved product lineup.

Overall, the firm’s revised stance on the company demonstrates belief in the growth potential and a favorable market position. Over the past months, Wix.com Ltd. (NASDAQ:WIX) released several updates throughout its product portfolio. Baird is increasingly optimistic about the potential for such changes to result in improved conversion, retention, and monetization over time.

The company’s healthy Q1 2025 results exhibit impactful product innovation and disciplined execution of key growth initiatives, which include Studio, AI, and the focus on empowering Self Creators.  Wix.com Ltd. (NASDAQ:WIX) expects new cohort strength to continue and fuel top-line growth acceleration in H2 2025.

Wix.com Ltd. (NASDAQ:WIX) operates a cloud-based web development platform for registered users and creators.

While we acknowledge the potential of WIX to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk.  If you are looking for an AI stock that is more promising than WIX and that has 100x upside potential, check out our report about this cheapest AI stock.

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Disclosure: None.