Baird Raises Zebra (ZBRA) Price Target, Maintains Outperform Rating

On June 4, Baird analyst Richard Eastman raised the price target on Zebra Technologies Corporation (NASDAQ:ZBRA) to $320 from $290, reiterating an Outperform rating following a reassessment of the company’s competitive positioning and growth potential. The upward revision reflects growing confidence in Zebra’s ability to capitalize on long-term trends within the enterprise technology and automation sectors.

Baird Raises Zebra (ZBRA) Price Target, Maintains Outperform Rating

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The firm sees Zebra Technologies Corporation (NASDAQ:ZBRA)’s continued innovation in asset tracking, mobile computing, and real-time data visibility as key drivers of sustained demand across its core verticals, including logistics, healthcare, and retail. Recent developments in automation and intelligent data capture have further reinforced Zebra’s value proposition as companies prioritize efficiency and digital transformation.

Baird also pointed to improved execution and operational discipline as contributing factors in its revised target. The company has shown an ability to navigate supply chain constraints while maintaining investment in R&D, which is expected to support product pipeline momentum and customer retention. Eastman highlighted Zebra’s broadening addressable market, with demand expanding beyond traditional barcode scanning into advanced analytics and robotics integration. This diversification is seen as a critical lever for margin expansion and top-line acceleration over time.

The increased price target signals a more favorable near-term outlook, while the Outperform rating reflects Baird’s view that Zebra is well-positioned to deliver meaningful returns amid growing enterprise reliance on connected, automated systems.

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Disclosure: None.