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AT&T Inc. (T) Stops Showing Apple Inc. (AAPL)’s Cards

Domestic carrier iPhone activations have proven to be a useful tool for Apple Inc. (NASDAQ:AAPL) investors. The figures are inexact on a quarterly basis, which became apparent after Apple directly disclosed domestic iPhone sales for the first time ever last year in a court filing. However, in the long term, the differences smooth out and the discrepancy averages out to about just 1%, so the aggregate total of carrier activations does provide a fairly good proxy for domestic iPhone sales.

Apple Inc. (AAPL) to be Added to Several WisdomTree ETFsInvestors can no longer count on getting this useful data point, as Apple Inc. (NASDAQ:AAPL)’s biggest domestic carrier partner has just decided to stop showing Apple’s cards. AT&T Inc. (NYSE:T) will no longer disclose iPhone activations. It had provided the digits for years.

Ma Bell did say last night that it activated an impressive 6.8 million total smartphones, a notable increase sequentially from the 6 million activated last quarter. When pressed about the mix on the conference call, CFO John Stephens said, “Our smartphone sales of 6.8 million, and I think we have disclosed that we had a record Android sales, but we are not giving the specific iPhone number.”

In comparison, Verizon Communications Inc. (NYSE:VZ) Wireless provided iPhone figures last week, and Big Red’s 3.8 million iPhones (out of 7.5 million total smartphones) were the first indication that Apple Inc. (NASDAQ:AAPL) would report strong iPhone units this quarter. Sprint Nextel Corporation (NYSE:S) reports later this month, and it’s unclear whether or not the No. 3 carrier will disclose iPhone units.

Leap Wireless International, Inc. (NASDAQ:LEAP) got the iPhone last year, but has never disclosed units. Leap Wireless International, Inc. (NASDAQ:LEAP) is in the process of being acquired by AT&T Inc. (NYSE:T), even as it’s short on its iPhone purchase commitment with Apple Inc. (NASDAQ:AAPL).

T MOBILE US INC (NYSE:TMUS) also just got the iPhone last quarter, and reported some early figures in its first release after closing its merger with MetroPCS. AT&T Inc. (NYSE:T) mobile chief Ralph de la Vega did acknowledge that the company saw slowing iPhone sales as a result of T MOBILE US INC (NYSE:TMUS) getting the iPhone, much like it saw before when Verizon Communications Inc. (NYSE:VZ) and Sprint Nextel Corporation (NYSE:S) added the device to their lineups.

AT&T Inc. (NYSE:T)’s new lack of disclosure is particularly frustrating since the carrier activates the most iPhones domestically. Without AT&T Inc. (NYSE:T), investors will have a much harder time gleaning information on how the iPhone is doing stateside.

The article AT&T Stops Showing Apple’s Cards originally appeared on and is written by Evan Niu, CFA.

Fool contributor Evan Niu, CFA, owns shares of Apple and Verizon Communications (NYSE:VZ). The Motley Fool recommends Apple. The Motley Fool owns shares of Apple.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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