Argus Raises its Price Target on Booking Holdings (BKNG) to $205 from $188

Booking Holdings Inc. (NASDAQ:BKNG) is one of the 10 Strong Buy S&P 500 Stocks to Invest In.

On April 30, 2026, Argus analyst John Staszak raised the price target on Booking Holdings Inc. (NASDAQ:BKNG) to $205 from $188 and maintained a Buy rating after Q1 results came in ahead of expectations. John Staszak cited strong margins and said the company’s “solid though conservative” guidance indicates continued strength in the business.

RBC Capital analyst Brad Erickson lowered the price target on Booking Holdings Inc. (NASDAQ:BKNG) to $220 from $244 while keeping an Outperform rating following the results and outlook. Brad Erickson said the impact of the Middle East conflict led to a slightly larger-than-expected reduction in guidance, though management remains focused on product, marketing execution, and long-term targets. The firm reduced its estimates but still sees mid-teen EPS growth over time.

Argus Raises its Price Target on Booking Holdings (BKNG) to $205 from $188

On April 28, 2026, Booking Holdings Inc. (NASDAQ:BKNG) reported Q1 adjusted EPS of $1.14 versus $1.08 consensus and revenue of $5.5B compared to $5.52B expected. Room nights grew 6% year over year, with the company estimating a 2 percentage point impact from the Middle East conflict, while gross bookings increased 15%, or about 8% on a constant currency basis. CEO Glenn Fogel said results reflect a “solid start,” with Adjusted EBITDA growth of 19% and continued strength in key markets despite the impact of the conflict.

Booking Holdings Inc. (NASDAQ:BKNG) provides online travel and reservation services globally.

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