Apple Inc. (NASDAQ:AAPL)‘s CEO Tim Cook went against the revered ex-CEO Steve Jobs’ philosophy regarding the functionality that Apple is supposed to provide its customers. He was dead right and his initiative has literally sent Apple’s biggest rival, Samsung, packing home, trying to find some other market niche in Asian markets.
In an article by Jim Edwards on Business Insider, the author mentioned Steve Jobs’ philosophy that Apple Inc. (NASDAQ:AAPL)’s small 3.5-inch and 4-inch iPhones were just the right size for the company’s customers, since they could be operated by just one hand. As it turned out, Samsung’s larger screens had some of Apple Inc. (NASDAQ:AAPL) fans drooling and one hand functionality wasn’t enough to hold them back. Cook was smart enough to realize this.
In a matchup between the two smart phone giants, there is only one way to decide who is the king of the show. When the other party raises a white flag, or even more embarrassingly runs for the exit. Apple Inc. (NASDAQ:AAPL) has had a similar effect on Samsung. Edwards mentioned that the executives of the South Korean company were quoted in Financial Times as confessing that the sale of their high end smart phones had been somewhat weak. The confession came during the company’s earnings call.
Apple Inc. (NASDAQ:AAPL)’s dominance in the high end smart phone market with its new releases has led to Samsung competing in the lower end to mid range smart phone market. This is shown by the two new mid-range smart phones that the company released recently, according to Edwards. Welcome the arrival of Galaxy A3 and A5 which are not exactly a technological breakthrough for the industry. In fact it is far from it and a reminder of the fall that Samsung has taken recently.
Conceding some turf to Apple Inc. (NASDAQ:AAPL), Samsung is now looking to compete with Xiaomi in the mid price range. Xiaomi is a market leader in this segment and the world’s third largest phone manufacturer by shipment volume, according to Edwards.
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