To be fair, Google Inc (NASDAQ:GOOG) isn’t as hungry as Apple Inc. (NASDAQ:AAPL). It doesn’t need Google Glass to be a hit. Apple, on the other hand, can’t afford to fail with its next new product. Confidence and the shares have come under pressure since the iPhone 5 rolled out, and a poorly received new product would further call into question the company’s ability to innovate under CEO Tim Cook.
However, it’s also comforting to see analysts already talking down the smart watch. It will make it that much more impressive when it does hit the market. More importantly, few seem to be hitting on the real reason to get excited about the iWatch. It’s not about the money that Apple will make. It’s about improving the iPhone experience. It’s about retention. It’s about making the iPhone cooler than an Android smartphone paired up with a Pebble. It’s about raising the bar — again — in mobile. It’s about forcing everyone else to catch up.
The iWatch will matter. It better.
The article Apple’s Watch Will Be Bigger Than You Think originally appeared on Fool.com and is written by Rick Munarriz.
Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.
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