Apple Inc. (NASDAQ:AAPL)’s impressive run on iPhone 6 sales looks set to be offset by declining iPad sales that have reportedly clocked record lows in their five-year history. CNBC’s chief editor, Allen Wastler, believes it is highly unlikely that Apple will rescue the situation heading into 2015 as the downward trend has been ongoing for the past three consecutive quarters.
“It looks like for the first time ever their iPad sales are going to go down from 74 million to 68 million that is according to advanced estimates from ABI research,” said Mr. Wastler
Apple Inc. (NASDAQ:AAPL) had in the past enjoyed impressive iPad sales on the last quarter of the year which accounted for 35% of total sales; a situation that is unlikely to happen this year. Apple Inc. (NASDAQ:AAPL) will have to pull off a 32 plus million unit quarter sales for this quarter if it is to maintain the impressive sales that it has generated over the past years.
Apple is not the only company that has been struggling on tablet sales; Amazon.com, Inc. (NASDAQ:AMZN) and Google Inc. (NASDAQ:GOOG) are also expected to post year-over-year declines of their branded tablet units. Samsung seems to be the only player in the space generating impressive sales as it is expected to ship around 43 million tablets better than 38 million that were shipped in 2013.
Apple Inc. (NASDAQ:AAPL) is also losing the battle on operating systems market share as Android continues to run on 54% of total tablets sold with iOS coming in second at 41%. ABI expects the tablet market to continue growing over the next five years with over 290 million tablet shipments expected to have been made by 2019. The research firm expects the tablet market to grow by 16% to 194 million shipments in 2015.
Apple Inc. (NASDAQ:AAPL) is looking to offset the decline on tablet sales with iPhone 6 sales, which continues to command strong demand having been the most activated device this Christmas holiday season.
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