Apple Inc. (AAPL): To Survive, Research In Motion Ltd (BBRY) Keeps Moving

Cormark upgraded BlackBerry from buy to top pick with a price target of $20.00. Analyst Richard Tse said BlackBerry’s risk/reward “looks good” and made note of recent strength in operating results, which reduces execution risk.Tse also pointed to potential upside in service revenue and momentum in news flow.

By expanding into alternative platforms and providing additional services, such as payment business, BlackBerry should improve its margins. Although it is not certain whether the Keep Moving Projects will help translate into sales yet, they’ll definitely give users a new perspective on Research In Motion Ltd (NASDAQ:BBRY), and allow prospective customers to experience the new design.

Bottom Line

BlackBerry is not for conservative investors. For long-term investors, it will be safer to establish positions after analyzing the latest February/March sales numbers. Until then, Research In Motion Ltd (NASDAQ:BBRY) remains a traders’ heaven and analysts’ battlefield. The author will stay on the side-line until seeing further sales reports in the near-term. On the positive side, BlackBerry’s marketing campaign is a great effort while the company continues to focus on long-term innovation.

The article To Survive, BlackBerry Keeps Moving originally appeared on Fool.com and is written by Nick Chiu.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.