Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL) Thinks About Going Even Bigger

Once upon a time, Apple Inc. (NASDAQ:AAPL) boldly proclaimed that a 9.7-inch display was the perfect size for a tablet. The Mac maker proved itself wrong when it launched the 7.9-inch iPad Mini to much fanfare, and the smaller variant’s unit sales have risen to overtake the flagship version.

In the spirit of further growing its product families to address a wider range of market segments, The Wall Street Journal has it on record that Apple Inc. (NASDAQ:AAPL) is testing out even larger displays for both the iPhone and iPad. The idea of a larger iPhone is nothing new to investors, as rival OEMs have enjoyed demonstrable success in the growing phablet trend. There’s no rush for Apple to launch a larger iPhone, since phablets are still very much a niche (but growing) segment of the global smartphone market.

Apple Inc. (AAPL) to be Added to Several WisdomTree ETFsHowever, this is perhaps the first speculation that Apple Inc. (NASDAQ:AAPL) is thinking about going even bigger with the iPad. The Journal says that Apple has prototyped iPad displays close to 13 inches, which would put the tablet closer to the size of a MacBook. Apple tests prototypes all the time that never make it to market, so a larger iPad still might never become a reality.

While consumers are clearly shifting toward smaller tablets, it remains a distinct possibility that Microsoft Corporation (NASDAQ:MSFT)‘s vision of computing will find a place in the future. The software giant has been espousing the idea of “PC-Plus,” where tablet and PC form factors converge over time.

This has spawned a movement among Windows OEMs of every imaginable form factor, including hybrids and convertibles alongside traditional tablets and PCs. It’s true that neither Windows 8 nor the Surface RT has impressed consumers overall, but Microsoft Corporation (NASDAQ:MSFT)’s fundamental vision may still be relevant; Microsoft just needs to improve its messaging and execution.

A larger iPad would inevitably be positioned more as a PC replacement than current models, albeit one likely running only iOS. If the rumored device is ever launched (a big if), Apple Inc. (NASDAQ:AAPL) would be acknowledging that Microsoft Corporation (NASDAQ:MSFT)’s vision has some value — except Apple believes it can execute it better.

The article Apple Thinks About Going Even Bigger originally appeared on

Fool contributor Evan Niu, CFA owns shares of Apple. The Motley Fool recommends Apple and owns shares of Apple and Microsoft.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.