Apple Inc. (AAPL): The AI “Will Come Into Play Soon,” Says Jim Cramer

We recently published Jim Cramer Said AI Is A “Souped-Up Google” As He Discussed These 11 Stocks. Apple Inc. (NASDAQ:AAPL) is one of the stocks Jim Cramer recently discussed.

Apple Inc. (AAPL): The AI "Will Come Into Play Soon," Says Jim Cramer

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Commenting on Cupertino, California-based technology giant Apple Inc. (NASDAQ:AAPL), Cramer discussed the firm’s AI spending and an analyst note about its upcoming iPhone launch:

“And these companies are spending hundreds of billions of dollars and people are saying, look, Apple hasn’t spent anything yet, and their valuation is still very high.

“. . .piece that came out last night by Goldman Sachs. About how this will be a big event when Apple, on September 9th, does unveil new phones, thinner air model phone, talking about maybe a fifty dollar raise in price. But what I would, I regard this again as the people who sold this stock, when it hit 180, they didn’t realize that Apple had a lot up its sleeve. Will they buy Perplexity? I don’t know. But this is a very big deal. 17s is going to be the one you’re going to want to change. I’m gonna buy it.

“Look I continue to believe that Apple is, you gotta own it, you can’t trade it. And that I do believe that their AI strategy will come into play soon. And I think it will answer a lot people, Right now I know that Siri, please don’t answer, I know that Siri is not great. But you think they don’t know that?”

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Disclosure: None. This article is originally published at Insider Monkey.