“Apple spent $338 million on advertising in 2006, $467 million in 2007 and $486 million in 2008, according to public filings. By 2009, that number was $501 million. In more recent years, those costs have exploded. In 2010, the company’s advertising expenses were $691 million. That leapt to $933 million by 2011, and in its last fiscal year Apple spent $1 billion on ads.”
As you can see, Apple Inc. (NASDAQ:AAPL)’s advertising costs have more than doubled in the past five years.
What are your thoughts on how much Apple is currently spending on advertising? Is this a concern for the future or the appropriate path towards continued growth?
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