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Apple Inc. (AAPL) Satisfies the Patriots and the Pros

Within desktops, the consumer-oriented iMac is the most popular seller, and the Mac Mini remains Apple Inc. (NASDAQ:AAPL)’s most affordable Mac. The Mac Pro starts at $2,499, so the desktop average selling prices of $1,295 make it clear that the Mac Pro hasn’t been a big seller in terms of units.

Source: SEC filings. Fiscal quarters shown.

Apple Inc. (NASDAQ:AAPL)’s commitment to innovate in financially insignificant products is one of the ways that it has solved the Innovator’s Dilemma — by prioritizing products over profits. Most traditional business managers wouldn’t allocate development resources to unimportant products. Even the father of disruption theory, Clayten Christensen, has acknowledged that there’s “just something different” about Apple.

The article Apple Satisfies the Patriots and the Pros originally appeared on and is written by Evan Niu, CFA.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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