OK, so here is the bottom line about these surveys. Apple Inc. (NASDAQ:AAPL), may not really worry too much about getting customers to buy an iPad or iPad Mini as their first tablet. The company is losing market share to competitors that are generally cheaper. Apple could very well be taking the approach of “try everything else first, and you’ll eventually come around to know what we already know – our devices are better and are worth the price.” The one risk of that philosophy of “try everyone else first” is that, if the customer-satisfaction survey is right when more than 90 percent of tablet buyers say they’ll likely stick with the brand they have, that applies not only to iPads, but could also apply to Amazon.com Inc. (NASDAQ:AMZN) Kindle Fires or a Microsoft Corporation (NASDAQ:MSFT) Surface – the survey does not indicate the breakdown of how many first-year tablet owners owned which device.
What do you make of these surveys? What do you think they might say about Apple Inc. (NASDAQ:AAPL) and its iPad devices? What do you think it says about the consumers and does it say something other than what Apple believes? Should Apple notice? Let us know in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.