Apple Nike Watch: Yesterday, we brought you this story concerning a potential Apple Inc. (NASDAQ:AAPL) iWatch: Apple Inc. (AAPL) iWatch could Lead to Big Profits
While nobody knows for sure how long the Cupertino-based company has been thinking about this technology, it is safe to say that it has been many years. There is now news that Apple may have been studying Nike sport watches for quite some time.
Apple is actually the smart money’s second favorite publicly traded company (see why it’s important to pay attention to hedge fund activity).
Bloomberg published this story yesterday: Apple’s Planned ‘IWatch’ Could Be More Profitable Than TV
If you took the time to read the entire story, you likely came across this nugget of information:
“Apple design chief Jony Ive has long had an interest in watches. Besides owning many high-end models himself, he had his team visit watch factories and ordered boxes of a sports watch made by Nike Inc. (NKE) in the mid-2000s, said Wilson, who was then Nike’s creative director.”
Does this mean Apple Inc. (NASDAQ:AAPL) has been working on an iWatch for several years? Maybe, maybe not. With that in mind, there is no denying the fact that Ive and his team have a strong interest in this market.
Business Insider decided to dig a little bit deeper in an attempt to learn more. Here is what they came up with:
“We emailed him (Wilson) to find out which watches Ive bought. He told us:”
“Well, he didn’t buy them. We just gave them to them as designer bro deals. He and others in the design group just requested them and we sent them a ton of Nike Presto Digital Bracelets and the aluminum Oregon Series Alti-Compass watches. Was flattered that they were requesting them. Thought they were only personal requests but their materials guy followed up with many questions on the materials and processes. This meshes up with their research in watch manufacturing during that timeframe which has been documented in previous stories. They definitely drew upon watch industry techniques and manufacturing in their products since the first iPhone. Interesting that it may come full circle to an actual iWatch at some point.”
With this information, direct from Wilson, it appears that Apple was digging around for more information at the time.
What are your thoughts on this story? Do you think an iWatch from Apple Inc. (NASDAQ:AAPL) is in the cards? Share your thoughts in the comment section below.
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DISCLOSURE: I have no positions in any stock mentioned.
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