Smartphone Operating System: Apple, Google – Worried about Microsoft Windows?

“Windows strength appears to be the ability to attract first time smartphone buyers, upgrading from a featurephone. Of those who changed their phone over the last year to a Windows smartphone, 52% had previously owned a feature phone. Comparatively, the majority of iOS and Android new customers were repeat smartphone buyers, with 55% of new iOS customers, and 51% of new Android customers coming from another smartphone. While the differences between these figures are small, with over half of the US market still owning a featurephone, it’s likely that many will upgrade over the coming year, which will ultimately contribute to more growth for the Windows brand.” Parlato continues.”

This is good news for Microsoft and not so good of news for Google and Apple. Do you think the balance of power is going to shift in the years to come?

Check back here for more updates on Smartphone Operating System.

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