Apple Inc. (AAPL), Google Inc (GOOG): Microsoft Corporation (MSFT)’s Surface Problem Has Nothing to Do With Hardware

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What to watch for September 23

New hardware won’t save the Surface. A faster processor and better battery might sound nice, but if Microsoft wants the Surface to sell, it needs to solve the app problem.

As long as Windows continues to lag iOS in apps, the Surface is going to continue to lag the iPad in sales. Moreover, the iPad might be the least of the Surface’s problems — rising competition from Android tablets, including Android/Windows hybrid tablets, could ultimately be much more consequential.

Come September 23, Microsoft announcing a program to accelerate mobile app development would be far more important than any adjustments to the Surface itself.

The article Microsoft’s Surface Problem Has Nothing to Do With Hardware originally appeared on Fool.com and is written by Sam Mattera.

Sam Mattera has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, Apple, and Google. The Motley Fool owns shares of Amazon.com, Apple, Google, and Microsoft. 

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