Apple Inc. (NASDAQ:AAPL) is to unveil its much-awaited wearable, Apple Watch, in a months’ time, but increasing negative sentiments continue to suggest that the device might end up being a flop. During an interview with CNBC, Bespoke Investment Group co-founder, Paul Hickey, noted that consumer sentiment on the wearable continue to wane, spreading across different age groups, income levels and gender.
Apple Inc. (NASDAQ:AAPL) might have been successful with iPhones and iPads, but there is no guarantee that it will enjoy the same level of success with Apple watch entering a market that already has products with almost the same capabilities. Hickey having conducted a consumer market survey on the wearable points out that consumer sentiment has been changing since its launch last year.
“[..] In last fall we saw a moderate a decent interest in it we’ve seen waning interest over the last four months on a consistent basis, and it spreads across age groups income levels and gender. So your look at high-income consumers that will most likely purchase, intent to purchase has declined and interest has declined in half from November through now,” said Mr. Hickey,
Interest on Apple Inc. (NASDAQ:AAPL)’s new wearable has mostly declined in women with only half as many, willing to learn about the new gadget and half as many likely to buy it according to Hickey. The size of the watch continues to be a point of concern according to the analyst with women. Even the small version of the watch is considered relatively big compared to the standards that women are used to.
“There are going to be a lot of people who are going to get out and buy it but people most likely to buy it are males 18-24 with an income of $100,000. There is not many of those going around right now even in Silicon Valley there may be, but outside the Silicon Valley there is not a whole lot of rich young men,” said Mr. Hickey
Apple Inc. (NASDAQ:AAPL) still needs to do a lot of convincing if it is to sell as many units as possible with the watch. Especially as it is expected to be an extension of the iPhone 6 which many more women bought than men?
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