Apple Inc. (NASDAQ:AAPL) ended its MobileMe feature several months ago, and this week is a deadline for those former users to decide what to do with their used storage space – because the company is about to dramatically drop its free-storage limit. In order to get people to sign up for MobileMe, it offered up to 25GB of iCloud storage for free. But now that the MobileMe concept has been shut down for several months in exchange for the iCloud, Apple is now reaching out to former MobileMe users to remind them of the deadline.
Originally when MobileMe was shut down earlier this year, Apple Inc. (NASDAQ:AAPL) gave MobileMe users until June 30 to either slash their storage usage down to 5GB or pay $40 per year for an additional 20GB of storage above the free 5GB for all iCloud users. That deadline was extended until September 30, so those former MM users have until Sunday to make the decision about their media that is already stored.
Besides the 5GB for free, iCloud users also can store any movies, books or music purchased from iTunes for no cost. Apple Inc. (NASDAQ:AAPL) offers 10GB of additional storage for $20 per year, 20GB for $40 a year and 50GB for $100 a year. In order for former MobileMe user to no longer pay for their iCloud storage, they will have to diminish their storage down to 5GB or less by Sunday or they will be billed.
There is no official comment from Apple Inc. (NASDAQ:AAPL) about this a this point, but certainly it seems consistent now that Apple would want to establish some consistency among all iCloud users since MobileMe is now defunct. Might be an aggravation for those former MM users, but this likely won’t make much of a ripple with investors in Apple stock – like hedge-fund manager David Einhorn of Greenlight Capital – unless many of these MM users decide to pay for the extra storage.