The two largest markets are China and India, which have very low median incomes, so a smaller and more affordable phone would be consistent with CEO Tim Cook’s recent statements that China is a market of key strategic interest for the company – and evidenced by the doubling of Apple retail stores in the country in less than a year (from six in March 2012 to 11 today).
The recent rumor has an iPhone Mini having a price point somewhere between $99 and $149, though there is no indication whether that would be the full retail price or the price with a two-year contract with a telecom carrier.
What are your thoughts? Should Apple Inc. (NASDAQ:AAPL) reach out to new markets, and how do you see a new device affecting Apple’s image and perception with consumers and investors? Let us know your thoughts in the comments section below.
DISCLOSURE: I have no positions in any of the stocks mentioned in this article.
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