Apple Inc. (AAPL), Amazon.com, Inc. (AMZN): Last Week’s 5 Smartest Stock Moves

5. Disney makes the happiest place on Earth a little more expensive

The Walt Disney Company (NYSE:DIS) raised ticket prices at its Florida and California theme parks on Sunday.

The move may seem insensitive at a time when the economy’s just taking baby steps in the right direction, but the family entertainment giant is entitled to the increase. Several of its neighboring theme park operators pushed through rate increases recently.

There’s a fair share of outrage at the one-day ticket prices. In Florida, it will be $95 for Magic Kingdom and $90 for a day at Animal Kingdom, EPCOT, and The Walt Disney Company (NYSE:DIS)’s Hollywood Studios. It is a big price, but all four parks were at $89 a year earlier and the parks still came through with record attendance.

This is the first time The Walt Disney Company (NYSE:DIS) is charging different prices for its theme parks, and this move was long overdue. It never made sense for what many consider a half-day park in Animal Kingdom to charge as much as the full-featured Magic Kingdom.

The article This Week’s 5 Smartest Stock Moves originally appeared on Fool.com and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz owns shares of Walt Disney (NYSE:DIS). The Motley Fool recommends General Motors. It recommends and owns shares of Amazon.com, Apple, Chipotle Mexican Grill, and Walt Disney.

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