Phil Schiller iPhone: Apple’s Phil Schiller Says No Way to Cheap iPhone

If you remember correctly, Apple repeatedly shot down reports of a less expensive iPad. Of course, we know how that worked out. The iPad mini made its way to market in late 2012.

Also, The Next Web article makes a good point regarding Schiller’s choice of words:

“Note that Schiller’s statements aren’t conclusive in the way that they refer to exactly what price points that Apple will be targeting, only that ‘cheap smartphones’ aren’t really Apple’s fare. This has always been the case and even with the ‘free’ iPhones, you’re still getting top-notch build quality, just from a couple of models ago. A ‘cheap’ smartphone would imply worse materials or construction in order to meet a price point.”

In other words, Schiller is likely referring to “cheap” in terms of build quality as opposed to the price point.

Now what do you think about a low-cost Apple Inc. (NASDAQ:AAPL) iPhone? Do you believe what Schiller has said, or is he simply blowing smoke?

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DISCLOSURE: I have no positions in any stock mentioned.

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