Apple (AAPL) Gets Buy Rating Despite AI Letdown at WWDC25, Says Goldman Sachs

Apple Inc. (NASDAQ:AAPL) is one of the 10 AI Stocks on Wall Street’s Radar. One of the most notable analyst calls on Tuesday, June 10th, was for Apple Inc. (NASDAQ:AAPL). Goldman Sachs reiterated the stock as “Buy” with a $253 price target. The tech giant hosted its annual developers’ conference on Monday, failing to introduce substantial artificial intelligence updates. Nevertheless, the firm said it’s sticking with the stock following its Worldwide Developers Conference reveal.

“AAPL traded down ~1% following the WWDC25 keynote (note: AAPL declined 2% last year after WWDC24), where the company announced design improvements and new features across its operating systems and first-party apps, but failed to demonstrate substantial progress in Apple Intelligence.”

The company has also confirmed that any enhancements to make Siri more personal are postponed till next year. This is very unlike last year’s conference, where Siri was a highlight and mentioned numerous times.

Apple (AAPL) Gets Buy Rating Despite AI Letdown at WWDC25, Says Goldman Sachs

Despite these disappointments, analysts at Goldman Sachs believe that Apple is still a leader in consumer devices, with new features aimed at improving the user experience. These features include a new user interface named “Liquid Glass,” AI-driven capabilities, enhanced Visual Intelligence, and several quality-of-life features.

Looking ahead, the firm anticipates an upcoming improvement in the iPhone replacement cycle, which aligns with the introduction of new iPhone models in the years 2025, 2026, and 2027.

“We are Buy-rated on AAPL as we believe that the market’s focus on slower product revenue growth masks the strength of the Apple ecosystem and associated revenue durability & visibility.”

Apple Inc. (NASDAQ:AAPL) is a technology company known for its consumer electronics, particularly the iPhones and MacBooks.

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