Analysts Project Over 40% Upside For Wix.com (WIX) Despite Roughly 50% One-Year Decline: See Why

With billionaire investments in the stock totaling $777 million, Wix.com Ltd. (NASDAQ:WIX) earns a spot on our list of the best dip stocks according to billionaires.

As of April 22, 2026, analyst sentiment on Wix.com Ltd. (NASDAQ:WIX) remains strong, with upside potential of 45.25%. Over 75% of covering analysts rate the stock as “Buy.” Thus, analysts expect the stock to rebound after a difficult one-year run that featured a 47.37% decline.

Despite broader optimism, recent analyst calls expressed caution.

Firstly, on April 21, 2026, analysts at BofA trimmed the firm’s price target on Wix.com Ltd. (NASDAQ:WIX) from $136 to $109 and kept the “Buy” rating unchanged. In an older update dated April 9, 2026, Barclays also reduced its price target on the stock from $160 to $155, while reiterating an “Overweight” rating.

Analyst concerns stem from higher AI risk looming over the small- and mid-sized e-commerce group, driving the company-specific question of whether AI will disrupt the fundamentals of website-building platforms or force them to expand into broader commerce and marketing tools. Amid those headwinds, analysts at Barclays emphasized a need for acceleration in bookings. The firm added that the company’s fiscal-year free cash flow margin may have to meet guidance to renew investor confidence.

Amid analyst skepticism, 18 out of 107 billionaires remain bullish on Wix.com Ltd. (NASDAQ:WIX) as of Q4 2025.

Wix.com Ltd. (NASDAQ:WIX) is a cloud-based platform that enables users to create and manage websites through drag-and-drop tools. It offers hosting, design, e-commerce, and business solutions to help individuals and small businesses build an online presence.

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