AMD Acquires Brium to Boost AI Performance, Challenges Nvidia’s Dominance

On June 4, Advanced Micro Devices Inc. (NASDAQ:AMD) announced its acquisition of Brium to enhance its open AI software ecosystem and improve the performance of AI models on its hardware. Brium’s expertise lies in driving efficient AI inference across various hardware platforms. AI inference helps trained AI models to draw conclusions from new data.

AMD Acquires Brium to Boost AI Performance, Challenges Nvidia's Dominance

Brium’s technology is designed to make AI software work seamlessly across various hardware platforms, addressing a key challenge for AMD: many AI workloads are currently optimized for Nvidia’s CUDA ecosystem, which limits the practical performance of AMD’s Instinct GPUs.

The acquisition marks AMD’s 4th purchase in the past 2 years and challenges Nvidia Corp’s (NASDAQ:NVDA) dominance in the AI hardware market, particularly in AI inference. Previous acquisitions include Silo AI in July 2024, Nod.AI in October 2023, and Mipsology in August 2023. These moves broaden AMD’s reach and provide a competitive and open alternative to Nvidia’s proprietary software dominance in the expanding AI landscape.

Advanced Micro Devices Inc. (NASDAQ:AMD) is a global semiconductor company. It operates through four segments: Data Center, Client, Gaming, and Embedded.

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Disclosure: None. This article is originally published at Insider Monkey.