Amazon.com, Inc. (AMZN)’s Kidding Around With Netflix, Inc. (NFLX)

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Netflix, Inc. (NASDAQ:NFLX) also inked an even bigger deal with The Walt Disney Company (NYSE:DIS) in December, latching on to the world’s most popular family entertainment brand.

The full breadth of the content through the The Walt Disney Company (NYSE:DIS) and Dreamworks Animation Skg Inc (NASDAQ:DWA) deals won’t be ushered in right away, but it shows that Netflix is making a calculated bet on children. Netflix, Inc. (NASDAQ:NFLX) knew what it was giving up when it let Viacom, Inc. (NASDAQ:VIAB) walk last month.

In the end, the lack of redundancy will only increase the size of the addressable market. You will find more and more homes with both Netflix and Amazon.com, Inc. (NASDAQ:AMZN) Prime Instant, just as plenty of cable customers subscribe to more than one premium movie channel.

Kids may not have to choose between one platform or the other when both are so cheap compared to traditional cable and satellite television-provider ransoms.

The article Amazon’s Kidding Around With Netflix originally appeared on Fool.com.

Longtime Fool contributor Rick Munarriz owns shares of The Walt Disney Company (NYSE:DIS) and Netflix, Inc. (NASDAQ:NFLX). The Motley Fool recommends Amazon.com, Inc. (NASDAQ:AMZN), Dreamworks Animation Skg Inc (NASDAQ:DWA), Netflix, and Walt Disney. The Motley Fool owns shares of Amazon.com, Netflix, and The Walt Disney Company (NYSE:DIS).

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